RED MOUNTAIN ACQUISITION ACQUIRES CUSTOMERFUNDING.COM, INC.

Tempe, AZ, January 15, 2008 - Red Mountain Acquisition, a privately held corporation, announced today that it has acquired CustomerFunding.com, a leader in lead generation and automotive marketing. Terms of the transaction were not disclosed.

CustomerFunding.com, Inc. is a well established online automotive marketing company based in the Phoenix metro area. CustomerFunding is recognized as a leading provider of finance customer referrals, new car pricing referrals, direct mail programs, customer loyalty programs, and has obtained licensing for independent automotive financing in eight states. The CustomerFunding business model is the result of over eighty years of accumulated experience in automotive sales, finance, and management.

To ensure the seamless integration, COO/SR VP Edward Valentin has been appointed as the new President and CEO of CustomerFunding.com, Inc. Other Key managers have been retained and appointed as Officers of CustomerFunding.com. "The acquisition team will continue to combine experience with a consistent growth strategy," said Edward Valentin, President and CEO. "We are excited for the growth opportunities that this great company has established in the automotive lead generation and internet marketing industry. We look forward to taking CustomerFunding.com to the next level."

About CustomerFunding.com, Inc.
Established in 1996, CustomerFunding.com, Inc was created to fulfill an online need in the automotive industry. CustomerFunding.com offers a variety of products to both auto buying consumers as well as to retail automotive dealerships. CustomerFunding.com takes a unique approach to servicing their online customers and automotive dealer partners by taking the stress and hassle out of the customer?s car buying experience. By combining an efficient procedure with a personal touch, CustomerFunding is able to take the customer from A - Z in the auto loan purchase process. At the same time, dealers that participate in the dealer program get more customers to their dealership and convert more customer referrals into sales.

About Red Mountain Acquisition
A Phoenix based investment group specializing in automotive lead generation and automotive marketing. Red Mountain Acquisition is a privately held consortium of Executives in the automotive industry with over 80 years of combined automotive marketing experience.

To find out more about CustomerFunding.com, Inc., contact our Marketing Department at dealers@customerfunding.com, visit our website at CustomerFunding.com, or call (877)784-1030.

CustomerFunding.com Inc.
Dealer Department
914 South 52nd Street
Tempe, AZ 85281
PH (877)784-1030
FAX (480)303-9589
dealers@customerfunding.com
dealerdept@customerfunding.com

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